Viola is a User Researcher with a background in journalism, media studies and qualitative social research, who has has worked as a postdoctoral researcher in Italy, Algeria and the UK to investigate news media consumption and digital media use. As a UX Researcher based in the Netherlands she draws on a variety of methods to gather insights on users’ needs, choices and motivations and build more usable products. While working for the Scottish Government in Edinburgh Viola has developed a focus on inclusive digital services and products, to which she adds a strong commitment towards sustainable technologies and innovation.